Realizing the high-quality development of the aluminum processing industry requires not only the government's "outlines and key points", but also the collective efforts of enterprises in all links of the industrial chain. Of course, the services and guidance of industry associations, groups, and platforms are indispensable. On May 24, Lu Jiyan, executive vice chairman of Guangdong (South China Sea) Aluminum Processing Industry Alliance, and Su Tianjie, secretary-general of Guangdong (South China Sea) Aluminum Processing Industry Alliance, led leaders and representatives of outstanding enterprises covering machinery and equipment, logistics, chemicals, raw materials and auxiliary materials to visit Guangdong Gordon Aluminum Group conducted in-depth and detailed discussions and exchanges. Gao Zhenzhong, President of Guangdong Gordon Aluminum Group, and related leaders of Gordon accompanied the interview.

At the beginning, Chairman Lu Jiyan and his team went deep into the production workshop and exhibition hall of Gordon to learn about the production process, process characteristics and management status of Gordon at close range. In the busy scenes of roaring machines, orderly operation of machines, busy workers, and high-quality, high-taste, and high-tech product displays, the leaders felt that Gordon is a national high-tech enterprise, one of the top 500 Asian brands, and China State Construction Engineering Co., Ltd. / Top ten preferred brands of home decoration profiles, specialized and special new enterprises have a strong pulse of development.

At the symposium, the relevant leaders of Gordon first extended a warm welcome to the arrival of all the leaders, and introduced the characteristic culture of Gordon to the experts and leaders ingeniously, and reported that Gordon adheres to the principle of "satisfying the material and spiritual happiness of all Gordon family members at the same time. Contribute to the progress and development of human society" business philosophy, through the creation of the three major cultural systems of Gordon, as well as the unique sports culture and music culture of Gordon, to unite all employees, adhere to social welfare, and establish Gordon The century-old national folk brand image of walking and walking towards the sun. The leaders felt refreshed, deeply infected and sparked heated discussions and sharing.

Gao Zhenzhong, president of Guangdong Gordon Aluminum Group and founder of Gordon's characteristic culture, said with emotion: In recent years, affected by the general environment, all walks of life have tried their best to break through the predicament. Innovation is the only way. And innovation is all-round innovation, including cultural innovation. How to introduce a series of sports, music and other activities at the same time of management and product innovation to enrich the spare time life of employees outside of work and make the relationship between colleagues more harmonious. On the surface, it seems that it has no direct connection with running a company. Through the innovation of corporate culture, employees’ time is arranged in a positive way without knowing it. Work coordination, stress resistance and efficiency are higher. More young people are willing to stay, and the old Employees are more energetic, and in the full and positive communication between peers, superiors and subordinates, everyone's aesthetics, pursuits, and values continue to rise.

Lu Jiyan, executive vice chairman of the Guangdong (South China Sea) Aluminum Processing Industry Alliance, couldn't help but admire, high-quality development, corporate culture innovation is also an important part, to achieve all-round win-win and growth of employees, families, enterprises, industries and even the country. Talent is the primary productive force. Through various innovative and characteristic cultures, Golden shows the image of employees with excellent morality, intelligence, physical labor, physiology and psychology, making the traditional aluminum processing industry more harmonious and dynamic, and improving the quality of the aluminum processing group as a whole.

Expert leaders, business leaders and representatives also expressed high praise for the creation of Gordon's cultural atmosphere, thinking that a good company not only needs a good management system, but also needs an excellent culture to firmly tie the hearts of employees together. The stability of the team is conducive to the sustainable and stable development of the enterprise.

Lu Jiyan continued to point out that in the face of complex and changeable internal and external environments such as the strong suppression of the United States, the downward pressure on economic growth, the gradual implementation of carbon tariffs, and the gradual return of manufacturing industries in developed countries, more and more aluminum processing enterprises are operating at all levels. With the support of the government and industry associations, we actively respond to changes and actively seek changes. The development of each enterprise should pay attention to distinguishing right from wrong, calmly analyze various external factors, learn more and think more. As a key link in the industrial chain, aluminum processing companies respond to the call of the Party Central Committee to smooth the internal circulation, provide a fulcrum for stabilizing the basic market of the enterprise, inject new vitality, promote the upgrading of the industrial chain foundation, and modernize the supply chain.

For high quality, how to climb the future? Lu Jiyan encouraged that replacing wood with aluminum should promote green carbon reduction to the entire chain of enterprise operation and production, further clarify the direction, seize the opportunity, improve internal strength, and strive to let more high-quality products occupy more market share. While improving production capacity, enterprises should also pay attention to the control of "carbon" emissions. The carbon value is not only reflected in the process, but also in the carbon emissions of people in production.

Gao Zhenzhong responded that in recent years, the aluminum processing market has experienced ups and downs, and risks and challenges have continued unabated. However, under the trend of high-quality development, Gordon found the right direction from the insight into the demand, diversified the distribution of sales channels, retreated from the low-end market, aimed at the mid-to-high-end market, carried out research and development innovations such as product structure and surface treatment, and focused on aluminum High-end manufacturing of profiles, in-depth cooperation with more leading enterprises in construction, home decoration, and industrial materials, and continuous efforts in new energy vehicles, solar photovoltaics, etc., firmly grasp the initiative in the advanced work of the industrial base, and make the world's aluminum processing industry Chain market experience more made in China.

Guangdong aluminum processing enterprises, which support "half of the country" of China's aluminum processing industry, are a window to observe the high-quality development of the industry. Leaders and representatives of various entrepreneurs also actively exchanged views on exploring high-quality development paths, enterprise management, process energy-saving transformation, intelligent management transformation, and transformation of growth drivers.

In order to realize the upgrading of the aluminum processing industry base and the modernization of the supply chain, it is necessary to join and jointly improve the industrial chain and supply chain manufacturing enterprises such as aluminum material manufacturing, aluminum extrusion equipment manufacturing, surface treatment manufacturing, and supporting accessories manufacturing. This exchange discussion is the epitome of the same frequency resonance of upstream and downstream enterprises in the aluminum processing industry chain, and will have an immeasurable boost to the overall high-quality development of the aluminum processing industry.

As one of Guangdong's traditional advantageous industrial clusters, the aluminum processing industry is bound to usher in greater market opportunities and industrial support and move towards a higher level as the country's "double carbon" strategy is further promoted and the province is accelerating its high-quality development. quality development. Gordon also continues to be upright and innovative, anchoring the "double carbon" goal, digging deep into the market potential, laying a good brand of characteristics, broadening the product road, boosting the quality and efficiency of the aluminum processing industry, and opening up new space for the high-end product market!